SWT Agency Blog

22.07.2026 · 11 min

PWA for Business: A Strategic Choice for Optimization and Growth

What a PWA actually consists of, where its real savings come from, and when it does not replace an app store presence.

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07.07.2026 · 19 min

How to Integrate AI (Claude) with Shopify: Architecture, Data, and Economics

Middleware, data safety, and support scenarios: how to connect Claude to Shopify and what the return on the integration is calculated from.

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07.07.2026 · 20 min

Effective Marketplace Selection: Strategies for E-commerce Business Scaling

How to calculate the real cost of entering a marketplace, when it replaces your own store and when it does not, and where to start.

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05.07.2026 · 10 min

Comprehensive Website Technical Optimization: Strategies for Growth and Efficiency

Where to start technical optimization, which metrics to measure before and after, and how not to lose traffic during a redesign or migration.

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03.07.2026 · 14 min

Effective Content Management: How to Detect and Eliminate Keyword Cannibalization

How to tell keyword cannibalization from an ordinary ranking drop, spot it in Search Console, and resolve it by merging pages.

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01.07.2026 · 14 min

Threads as an Advertising Channel: When It Works and When It Burns Budget

Threads cannot be bought as a standalone channel — it is a placement inside Meta Ads Manager. Four campaigns show which products get a cheap result there and wh

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